Waywood Training is part of Waywood Enterprises Limited, a UK limited company. Director & company founder is Dr Stuart Wood.
Stuart worked in clinical research
within the pharmaceutical
industry for more than 18 years. He also provided a technical & medical
information & education to clinicians & healthcare professionals
on aspects of virology, immunology & oncology. Stuart also trained a wide
range of company staff, particularly in sales & marketing. He was active
in many cross-functional teams & visited Loughborough University, presenting to undergraduates
& postgraduates & supporting the University
In parallel to his business career, Stuart visited schools to run creative percussion workshops for children & teachers.
He passionately believes in people & helping each individual to achieve their full potential. His passion is 'making the complex easy' so that everyone benefits.
Stuart accepted redundancy from the pharmaceutical industry mid-2007 and subsequently established Waywood Enterprises Limited.
Stuart obtained a first class honours degree in Medicinal & Pharmaceutical
Chemistry, going on to obtain his PhD in neuropharmacology, specialising in
During his time in industry Stuart obtained a distinction in the Diploma of Clinical Sciences from Cardiff University and was also accredited with the professional status of Chartered Chemist (CChem).
Stuart was asked about the diversity of training offered: Isn't it a bit too broad?
"I guess that depends on whether diversity is seen as something positive or
something negative. The diversity of training I offer comes from the diversity
of the things I do & have done: my life experience & my life skills. I see
these as complimentary not exclusive.
If you think about most of my academic & business experience, it's been focussed on communication, relationships, getting things done & helping others do the same. For my last 8 years in the Pharmaceutical Industry, around 90% of my time was spent giving presentations, talks & training to a broad spectrum different people: doctors, surgeons, scientists, specialists, generalists, nurses, administrators, sales, marketing, colleagues, at meetings & so on. During that time I got a pretty good feel for what I do well (because my audience told me) & I also spent a lot of time improving what I didn't do so well.
My skills are definitely focussed around interpersonal interactions & helping others understand: presentation was my bread and butter. I had to do it well because a lot of the company's business success depended on it. So, helping others learn about presenting is something in which I have a great deal of experience & it uses my strengths. Most people seem to hate presenting & public speaking: apparently it's Number 1 on 'The Greatest Fears' surveys(though I'm sure that relates to the audience asked!). I enjoy it. I really do. strange I know, but as I've been giving talks in school, church, Sunday School since I was in my early teens, I think I've done my apprenticeship & know I have a lot of experience that can help others.
So to answer your original question, 'No, I don't think I'm being too diverse: my life experience is diverse & I'm just sharing that with others."
Stuart was asked how he came up with the idea of Clinical Trials for Non-Experts
"Having left the industry & started helping out with the STEM Ambassador scheme, it became apparent that schools really are interested in the whole clinical trial thing. I was surprised more recently to learn that Health & Social Care & Psychology A-levels both look at clinical trials (also called drug trials) as part of their syllabus. So it's not just 'the scientists' that have an interest in this type of work. Students from Key Stage 3 upwards seem very interested in why we have trials, how they're run, how we can be sure that the results are valid, what happens when things go wrong; all that kind of stuff. But there's a lot of ignorance out there thanks to unbalanced media hype which presents a distorted image especially when something goes wrong, which as with any experiment, it can do. My background puts me in an ideal position to pass on my expertise, experience and knowledge in a balanced & understandable way. My ability to make complex things easy to understand allows me to pass this information on in a way that is accessible even to those with little or no formal science training, whilst my academic background allows me to present this information in universities and to professional societies. There seems to be a lack of awareness outside the pharmaceutical industry of just what types of jobs are available once you're in, so I'm able to help 'on the careers front' as well."
And what about businesses?
"During my time in the pharmaceutical industry I met many people from inside and outside the company who had little or no idea about clinical trials. I worked with a good number of these on a daily basis. Since leaving the industry I am still asked by a wide range of people about my work & exactly what clinical trials involve. It seems that if you're in the know you're fine, but finding someone prepared to sit down & explain things in simple terms that non-specialists & people with no scientific background can understand is very difficult. I guess that like so many other 'specialist' areas it's very easy to look inward & become exclusive, rather than looking outward to include people who could be so valuable to expanding our ideas & processes: you don't have to be a scientist or a medic to say something valid. So, I developed the One Day Course for Non-Experts which helps those who feel they know nothing, to find out more. I'm reassured by those who have given me their feedback that I make this information accessible, easy to understand & memorable. I think this may be helped by my passion for demystifying some of our 'sacred cows' & helping others to understand for themselves. When I achieve that, I'm happy!"
started playing drums at 19, taking up World
Percussion 10 years later. He has worked, played
sessions & recorded with a wide range of bands; locally, nationally &
internationally. His playing experience includes working with Psalm Drummers
where he was also one of five drummers involved in the 2005 procession &
enthronement of Rev Dr John Sentamu as Archbishop of York & also playing at the
Calling All Nations event in
July 2006 at the Olympiastadion, Berlin.
His CD, Soundscapes, using nearly 100 different percussion instruments (plus a few melodic ones) was released to critical acclaim in 1998. In 2002 Stuart published Friendship is a Verb (in a hurting world), a book of poetry & thoughts on friendships & relationships, written by Stuart after a period of serious illness.
Stuart has run various percussion workshops for all ages, inspiring & encouraging others to discover their own creativity. His work in schools was broadened as he combined his experiences to create workshops which supported & revised various aspects of the Key stage 1 and Key Stage 2 curriculum.
Stuart has also combined his knowledge of the instruments, science & industry with his music experiences to produce workshops meeting specific needs for customers from a range of different backgrounds.
So what are your thoughts on creativity?
"This is one of my soap boxes! Perhaps
because I have streaks of both scientist & musician running through me, I
find creativity an easy concept. It's something I do, often without
thinking about it. I think creativity is very important for success &
fulfilment; in business; education; in daily life.
How many of us lack confidence or feel lost when it comes to being creative? Our last spark of creativity was probably extinguished during our education where logical, structured, deductive reasoning was our measure of success: we learnt to gets ticks, to get the answer right. Any crosses on our page were signs of failure. We didn't focus on how we could improve; we just needed to get top marks.
The sad thing is that our education switched on only half of our brain for most of the time! Perhaps things are getting better but I still see much confusion in education with my children & a lack of clarity. We seem to confuse creativity with chaos; throwing loads of techniques at our children from an ever younger age & expecting them to survive. Some do; but many don't.
We are most effective & productive when we engage our whole brain (surprise! surprise!) & that includes the less organised, less predictable, emotional aspects of our intelligence. When we use it all, I believe we start to become creative.
Creativity drives innovation, another buzzword. Innovation makes connections which may be obvious when pointed out, but were previously unseen. The result is that we create something new: a process, a product, a service, a new way of thinking, a new method or new idea. These in-turn create new opportunities with increased potential for success. I see a lot of people confusing 'well-educated' (i.e., academic) with being creative: the most creative people are young children who haven't even started-out on their educational maze.
But creativity & innovation are not impersonal entities or commodities, neither are they self-starting or self-perpetuating. Creativity & innovation are qualities of human beings & we don't have to be the most powerful people to use them or drive them. By contributing our individual skills to our team, we are a remarkably powerful force. We help create within a team & it's the creative teams that drive innovation.
I believe passionately in the value of each individual & the contribution they make. I hope that through my activities I can help others achieve their full potential, whether that's in business, in education or in life. When they start to discover their skills & abilities & their creativity, then see how they can use these there is huge potential for success, however we describe it."
"The creation of something new is not accomplished
by the intellect alone, but by play instinct"
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